Itaewon is a unique place in Seoul where one can meet people of diverse nationalities and cultures. There is a famous joke saying that foreign residents may not know Seoul, but they know Itaewon. Seoul even designated Itaewon as its first ‘Special Tourism District,’ to highlight it as a destination for internationals to enjoy a diversity of culture, shopping, and entertainment experiences.

Itaewon is in the middle of Yongsan-gu, which borders the northern part of the Hangang River. It is also close to Seoul Station, Myeong-Dong, and Namsan Mountain. The formation of this exotic and global tourism site was closely associated with modern Korean history.

In the aftermath of the Korean War, American soldiers began to stay in the Yongsan Garrison and. Consequently, numerous businesses and housing complexes were formed in Yongsan. In preparation for international meetings, the SeoulAsian, and Olympic Games, the government strengthened tourism infrastructures and revitalized commerce, prompting foreign tourists from other parts of the world (such as Japan, Southeast Asia, Africa, the Middle East, etc.) to visit Itaewon.

Itaewon typically refers to the street full of stores, restaurants, and stalls over 1.4 kilometers between Itaewon 1-dong and Hannam 2-dong in the east. Fashion shops specialize in various imported clothes, leather goods, fur goods, handbags, shoes, and antique furniture. Large and tall sizes unavailable in other areas are well-stocked, and experienced tailors offer customized clothes.  

Another one of Itaewon’s many draws is its diverse food culture, which features cuisine from around the world. Restaurants right behind Hamilton Hotel from a type of exhibition hall for international foods from Korea, New York, London, India, Thailand, China, Greece, Pakistan, Italy, France, Mexico, Australia, and more. Unique flavors, exotic interiors and diverse nationalities help to make Itaewon befittingly ‘the global village in Seoul.’